For most Israelis, innovation means high-tech, angel investors, an exit and boatloads of cash. Truth is, though, Innovation can come in many forms. Startups make profit out of innovation, by identifying problems and offering solutions. But what if innovation were to be used not as a means to make profit, but rather a tool to achieve social goals? Irad Eichler chose this path exactly, by establishing a relatively large non-profit organization, Shekulu Tov, that works with the state and offers rehabilitation services to those in need in order to help them return to the work force. For his achievements, Irad was recently awarded a prize by the U.N. He joins us to talk about social innovation. We also played a beautiful song by The Fine Marten!